Alliance MMA Names Hurrdat as Social Media Partner for Upcoming Events

Hurrdat Social Media of Lincoln, Nebraska to provide social media support and live event coverage

NEW YORK — March 19, 2018 — Alliance MMA, Inc. (“Alliance MMA” or the “Company”) (NASDAQ: AMMA), the only publicly-traded professional mixed martial arts (“MMA”) company, which unifies elite regional promotions and aspiring MMA champions, announced today that the Company has chosen Hurrdat Social Media (“Hurrdat”) of Lincoln, Nebraska as its official social media partner for CFFC 70 on March 24th, and VFC 60 on April 14th, following successful coverage of Alliance MMA at the Arnold Sports Festival and Shogun Fights at the Seminole Hard Rock Hotel and Casino on March 17th.

Hurrdat provides social media strategy, content development, and video production services to a roster of collegiate and professional sports clients including the Rimington Trophy, Hail Varsity, Alliance MMA’s Victory Fighting Championship, MiLB’s Omaha Storm Chasers, the PGA Web.com Tour’s Pinnacle Bank Championship, Planet Eclipse Paintball, and Nebraska-based running event production company Pink Gorilla Events.

“Given their proven ability to comprehensively cover multiple fights with zero dilution in service quality,” said Scott Viscomi, Director of Event Sales & Marketing at Alliance MMA. “Hurrdat was clearly our best strategic marketing partner option. To say they over delivered is an understatement. Our sponsorship partners, and social media fans have never been more well served. Furthermore, the quantifiable gains for Alliance MMA in terms of followers, engagement and other relevant social media metrics were outstanding.”

Hurrdat added 5,826 new fans, delivered over 516,000 impressions, and created nearly 12,000 engagements across the Company’s social media profiles leading up to fight night at the Arnold. Hurrdat’s team will continue providing social media advertising strategy and execution for Shogun Fights, CFFC 70 and VFC 60 from Lincoln, and will join the Company’s staff on the ground at each event to provide live coverage.

“Hurrdat was founded by professional athletes eight years ago.  Stellar promotion and omnichannel live event coverage of elite sports organizations has fueled the growth of our sports marketing team,” said Bill Hipsher, Managing Partner of Hurrdat. “The opportunity to work with an elite organization like Alliance MMA fits perfectly with our brand.”

The first Shogun Fights event in 2018 took place on Saturday, March 17 at the Seminole Hard Rock Hotel and Casino in Hollywood, Florida. CFFC 70 will take place on Saturday, March 24 at the Borgata Hotel, Casino, & Spa in Atlantic City. VFC 60 will take place on Saturday, April 14 at Horseshoe Casino in Hammond, Indiana. Tickets for all three events are available at cagetix.com.

Alliance is Building a Nationwide Presence

Alliance MMA currently promotes MMA events in 13 of the top 30 Nielsen Designated Market Areas, including each of the top five. With the goal of unifying elite regional promotions and fostering the development of aspiring MMA champions, the Company produces professional MMA events through New Jersey-based Cage Fury Fighting Championship, Washington-based Combat Games MMA, Indiana-based Hoosier Fight Club, Tennessee-based V3Fights, Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight Series, Florida-based Fight Time Promotions, Georgia-based National Fighting Championship, Southern California-based SoCa Fights, and Nebraska-based Victory Fighting Championship.

About Hurrdat Social Media

Hurrdat Social Media is a Lincoln, Nebraska-based digital marketing agency specializing in social media, content marketing and video production. Hurrdat Films, Hurrdat’s in-house video production arm, provides brands with high-quality video assets that can supplement new and existing digital marketing strategies. Hurrdat was founded in 2010 and merged with B² Interactive of Omaha, Nebraska in 2014, bringing more digital marketing offerings to both firms’ clients. Together, they provide a full range of social media, SEO, and website development services to national, regional, and local clients.

About Alliance MMA, Inc.

Alliance MMA (NASDAQ: AMMA) is a professional mixed martial arts (MMA) company that brings together the best regional productions. Alliance MMA's mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000 fighters. Alliance MMA is also dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue for live MMA events, digital media, and Alliance MMA fighters.

MMA is the world’s fastest-growing sport with worldwide fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including boxing, wrestling, Brazilian jiu jitsu, karate, and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was formed in 2015 for the purpose of acquiring businesses that engage in the promotion of MMA events. In 2016, the company completed an initial public offering that culminated in a listing on the NASDAQ stock exchange. Alliance MMA is the only MMA promotion company that is publicly-traded.