Alliance Continues Gaining Traction by Expanding Into Another Top 20 Media Market

John Prisco Joins the Company to Establish a Promotional Presence in Tampa

NEW YORK, NY – May 31, 2017Alliance MMA, Inc. ("Alliance MMA" or the "Company") (NASDAQ: AMMA), a professional mixed martial arts (MMA) company that brings together the best regional productions to build the next generation of MMA champions, announced today that Xtreme Fighting Championships (XFC) Founder John Prisco has joined the Company to spearhead its promotional debut in the Tampa, Florida market.

“Alliance leadership views Tampa as an extremely valuable market in executing the Company’s business plan, so we are thrilled to have recruited John Prisco with his seasoned industry talent as our expert in that key geographic area,” said Robert Haydak, President of Alliance MMA. “John is truly an MMA pioneer in Florida, and with his outstanding promotional track record, we believe he has demonstrated his ability to successfully schedule and operate the requisite number of profitable events for Alliance in the Tampa market.”

John Prisco comes aboard the Alliance MMA team boasting a plethora of experience, promoting combat sports events in the state of Florida since 2006.  His former MMA promotion, XFC, produced 40 events over an 8-year span, some of which boasted record-breaking crowds of more than 10,000 fans in attendance.  XFC’s popularity with fans ultimately resulted in a multi-year contract with AXS TV, a media partnership between founder Mark Cuban, AEG, Ryan Seacrest Media, Creative Artists Agency and CBS.  First airing in 2012, AXS TV Fights broadcast 30 XFC events, both nationally and internationally, before John sold the promotion in 2014. 

“Alliance has clearly created the ‘Gold Standard’ in the regional MMA sports scene, which is exactly why I am so excited to get back in the promotion business,” said Prisco. “The large number of fighters they’ve sent up to the majors says it all.  With the ability to attract that caliber of regional fighter talent, I’m sincerely looking forward to making a meaningful contribution.”

An event date and venue for Prisco’s promotional debut with Alliance MMA will be revealed in the near future. 

About Alliance MMA, Inc.

Alliance MMA (NASDAQ:AMMA) is a professional mixed martial arts (MMA) company that brings together the best regional productions. Alliance MMA's mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000 fighters. Alliance MMA is also dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue for live MMA events, digital media, and Alliance MMA fighters.

MMA is the world’s fastest growing sport with worldwide fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including Boxing, Wrestling, Brazilian Jiu Jitsu, Karate and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring businesses that engage in the promotion of mixed martial arts (MMA) events. In 2016, the company completed an initial public offering that culminated in a listing on the NASDAQ stock exchange. Alliance MMA is the only mixed martial arts promotion company that is publicly-traded.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations or future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “might,” “will,” “should,” “intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these terms or other comparable terminology. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, those discussed under the heading “Risk Factors” in our registration statement on Form S-1 (Registration No. 333-213166) declared effective by the Securities and Exchange Commission on September 2, 2016. Alliance MMA encourages you to review other factors that may affect its future results in Alliance MMA’s registration statement and in its other filings with the Securities and Exchange Commission.