Alliance MMA Announces Early Sellout for CFFC 65 in Philadelphia

Cage Fury Fighting Championships Sells Out Third Time in 2017

NEW YORK, NY – May 17, 2017Alliance MMA, Inc. ("Alliance MMA" or the "Company") (NASDAQ: AMMA), a professional mixed martial arts (MMA) company that brings together leading regional productions to build the next generation of MMA champions, announced today that Cage Fury Fighting Championships (CFFC) 65 at the 2300 Arena in Philadelphia on Saturday, May 20th is officially sold out.

“This is the third sellout in a row for CFFC,” said Robert Haydak, President of Alliance MMA.  “After sellouts in both Atlantic City and San Diego in early 2017, we could not be more thrilled with the reception of CFFC’s return to their backyard of Philadelphia. It’s clear our regional promotions continue to provide fans what they’re looking for.”

CFFC 65 features three title fights including Anton Berzin vs. Jamelle Jones for the inaugural light heavyweight title and Joe Lowry vs. Mike Pope for the lightweight title. The main event features Sean Brady vs. Tanner Saraceno for the vacant welterweight title. This is CFFC’s first fight in Philadelphia in 2017 and features three Philadelphia-based fighters including Berzin, Lowry, and top northeast prospect Brady.

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About Alliance MMA, Inc.

Alliance MMA (NASDAQ: AMMA) is a professional mixed martial arts company that brings together the best regional productions. Alliance MMA's mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000 fighters. Alliance MMA is also dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue for live MMA events, digital media, and Alliance MMA fighters.

MMA is the world’s fastest growing sport with worldwide fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including Boxing, Wrestling, Brazilian Jiu Jitsu, Karate and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring businesses that engage in the promotion of mixed martial arts (MMA) events. In 2016, the company completed an initial public offering that culminated in a listing on the NASDAQ stock exchange. Alliance MMA is the only mixed martial arts promotion company that is publicly-traded.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations or future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “might,” “will,” “should,” “intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these terms or other comparable terminology. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, those discussed under the heading “Risk Factors” in our registration statement on Form S-1 (Registration No. 333-213166) declared effective by the Securities and Exchange Commission on September 2, 2016. Alliance MMA encourages you to review other factors that may affect its future results in Alliance MMA’s registration statement and in its other filings with the Securities and Exchange Commission.