Alliance MMA Announces Partnership with Nova Signa Business Development

Consulting Firm to Focus on Event Sales and Marketing

NEW YORK – Alliance MMA, Inc. ("Alliance MMA" or the "Company") (NASDAQ: AMMA), the only publicly-traded professional mixed martial arts (MMA) company that unifies elite regional promotions and aspiring MMA champions, announced today the formation of a promotional partnership with Nova Signa Business Development, Inc. (“Nova Signa”), a fully integrated consulting firm that specializes in sales, marketing and branding initiatives.

“While Alliance MMA has continued to make positive strides in achieving our stated objective of producing at least 125 regional MMA events per year, which in turn facilitates attracting national brand sponsorships, it is equally critical that we capture significant sponsorship revenue at the local event level,” said Paul Danner, Chief Executive Officer of Alliance MMA. “Towards that end, we recently redeployed Scott Viscomi as the Company’s Director, Event Sales & Marketing. In his new capacity, Scott is tasked with creating an independent national sales force, fortified with existing local merchant relationships, through which Alliance MMA expects to substantially increase our local event-related revenue.  This vital new initiative was launched in September, and we expect to begin seeing results during the 4th quarter of this year.”  

Beyond leading the Company’s independent sales force, Mr. Viscomi will also work closely with the Nova Signa team to explore additional event-centric sponsorship opportunities to bolster the Company’s revenue and profitability.  Steeped in the combat sports space, Nova Signa intends to identify and secure key incremental sponsorship relationships for the Company’s ten branded promotions across the country.

“We are extremely excited to capitalize on the chance to work with Alliance MMA,” said Chris Moore, President and Founder of Nova Signa. “We believe their vision of uniting the best regional MMA promotions under a single, coordinated enterprise, and creating a persistent presence in each of the top media markets, will result in meaningful marketing opportunities for us to assist in developing on both the local and national levels.”

Alliance MMA currently operates in 13 of the top 30 Nielsen Designated Market Areas (DMA), including each of the top five.  With the goal of unifying elite regional promotions and fostering the development of aspiring MMA champions, the Company produces professional MMA events through New Jersey-based Cage Fury Fighting Championship, Washington-based Combat Games MMA, Indiana-based Hoosier Fight Club, Tennessee-based V3Fights, Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight Series, Florida-based Fight Time Promotions, Georgia-based National Fighting Championship, Southern California-based SoCa Fights, and Nebraska-based Victory Fighting Championship.

About Alliance MMA, Inc.

Alliance MMA (NASDAQ: AMMA) is a professional mixed martial arts (MMA) company that brings together the best regional productions. Alliance MMA's mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000 fighters. Alliance MMA is also dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue for live MMA events, digital media, and Alliance MMA fighters.

MMA is the world’s fastest-growing sport with worldwide fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including boxing, wrestling, Brazilian jiu jitsu, karate, and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring businesses that engage in the promotion of mixed martial arts (MMA) events. In 2016, the company completed an initial public offering that culminated in a listing on the NASDAQ stock exchange. Alliance MMA is the only mixed martial arts promotion company that is publicly-traded.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations or future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “might,” “will,” “should,” “intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these terms or other comparable terminology. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, those discussed under the heading “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2016 filed with the Securities and Exchange Commission on April 17, 2017. Alliance MMA encourages you to review other factors that may affect its future results in its other filings with the Securities and Exchange Commission.