Alliance MMA Event to Feature Appearance by UFC Champion Max Holloway

Victory Fighting Championship Event to Air on UFC Fight Pass

NEW YORK —  December 12, 2017Alliance MMA, Inc. ("Alliance MMA" or the "Company") (NASDAQ: AMMA), the only publicly-traded professional mixed martial arts (“MMA”) company that unifies elite regional promotions and aspiring MMA champions, announced today that SuckerPunch Entertainment (“SuckerPunch”) client and Ultimate Fighting Championship (“UFC”) Featherweight Champion Max “Blessed” Holloway will make a promotion appearance at the Victory Fighting Championship (“VFC”) 59 show Saturday night December 16th.  Holloway, along with fellow SuckerPunch client Rachel Ostovich, a current UFC flyweight, will be signing autographs and posing for photographs with fans during a meet and greet experience presented by Alliance MMA and sponsor Pure Spectrum CBD.

SuckerPunch Entertainment Signs Top Heavyweight Prospect

Mohammed Usman, a former NCAA Division 1 defensive end who played at the University of Arizona, recently joined the growing SuckerPunch roster. Usman, who is currently undefeated with a 3-0 record, is looking forward to following the path taken by his younger brother Kamaru Usman and Eryk “Ya Boy” Anders.  The junior Usman is presently the UFC’s 12th ranked welterweight fighter; Anders, a former University of Alabama National Champion linebacker and Alliance MMA V3 Fights Champion, is currently an undefeated UFC middleweight prospect.

SuckerPunch Athletes to Compete in Four Championship Title Fights

The next generation of MMA superstars is on full display this weekend as SuckerPunch fields seven fighters competing in four different events including four championship bouts.  Undefeated featherweight “Super” Sodiq Yusuff kicks off the weekend on Friday night December 15th when he battles for the Featherweight Championship live on UFC Fight Pass.  On Saturday night December 16th Oluwale “The Holy War Angel” Bamgbose is featured as the opening bout on the Fox Sports 1 broadcast of the “UFC on Fox 26” preliminary card.  The same evening, Arnold Berdon will be competing for the bantamweight title at VFC 59 which also airs on UFC Fight Pass.  Closing out  Saturday night at the Borgata Hotel Casino & Spa in Atlantic City, NJ, Cage Fury Fighting Championship (“CFFC”) will feature Pat Sabatini when he defends his lightweight championship, and Ricky Bandejas will defend his interim bantamweight title, at CFFC 69.

 Alliance Continues to Penetrate Major Media Markets

Besides SuckerPunch Entertainment, and CageTix, the Company’s electronic ticketing platform, Alliance MMA currently operates in 13 of the top 30 Nielsen Designated Market Areas (DMA), including each of the top five.  With the goal of unifying elite regional promotions and fostering the development of aspiring MMA champions, the Company produces professional MMA events through New Jersey-based Cage Fury Fighting Championship, Washington-based Combat Games MMA, Indiana-based Hoosier Fight Club, Tennessee-based V3Fights, Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight Series, Florida-based Fight Time Promotions, Georgia-based National Fighting Championship, Southern California-based SoCa Fights, and Nebraska-based Victory Fighting Championship.

About Alliance MMA, Inc.

Alliance MMA (NASDAQ: AMMA) is a professional mixed martial arts (MMA) company that brings together the best regional productions. Alliance MMA's mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000 fighters. Alliance MMA is also dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue for live MMA events, digital media, and Alliance MMA fighters.

MMA is the world’s fastest-growing sport with worldwide fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including boxing, wrestling, Brazilian jiu jitsu, karate, and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was formed in 2015 for the purpose of acquiring businesses that engage in the promotion of MMA events. In 2016, the company completed an initial public offering that culminated in a listing on the NASDAQ stock exchange. Alliance MMA is the only MMA promotion company that is publicly-traded.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations or future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “might,” “will,” “should,” “intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these terms or other comparable terminology. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, those discussed under the heading “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2016 filed with the Securities and Exchange Commission on April 17, 2017. Alliance MMA encourages you to review other factors that may affect its future results in its other filings with the Securities and Exchange Commission.