Alliance MMA Fighter Successfully Defends UFC Championship Belt

SuckerPunch Entertainment’s Max Holloway Retains World Featherweight Title!

NEW YORK — December 4, 2017Alliance MMA, Inc. ("Alliance MMA" or the "Company") (NASDAQ: AMMA), the only publicly-traded professional mixed martial arts (MMA) company that unifies elite regional promotions and aspiring MMA champions, announced today that Sucker Punch Entertainment client Max “Blessed” Holloway successfully defended his Ultimate Fighting Championship (UFC) World Featherweight Title against Jose Aldo Saturday night at Little Caesars Arena in Detroit, Michigan.  Showcased as the main event of the December 2nd UFC 218 pay-per-view broadcast, Holloway proved victorious in devastating fashion by delivering a third-round technical knockout (TKO) to Aldo, himself a former UFC Champion.  This most recent success marks the twelfth straight win for Holloway, and his second victory over Aldo.

Following Saturday's bout, during a UFC press conference interview, UFC President Dana White commented "that he saw something noticeable in Holloway.”  “Incredible,” said White, “the way he fought tonight, the way he walked him down, the way he tried to break him mentally and physically was incredible. He looked like an amazing champ tonight - what a performance!”

Acquired by Alliance MMA in January of this year, SuckerPunch Entertainment is one of the top fighter management firms in all of MMA, and currently boasts a roster of nearly 150 fighters, many of whom compete at the highest level of competition in the UFC and other nationally-based promotions.  “Everyone at Alliance MMA is ecstatic over Max’s impressive performance Saturday night,” said Paul K. Danner, Chief Executive Officer of Alliance MMA. “As we have continually indicated, our strategic imperative is to showcase the best possible regional MMA talent so that they might eventually compete at the highest level, like Max Holloway and others.  As a fighter management entity, SuckerPunch is an integral component of our long-term plan, providing sage guidance and seasoned expertise for the benefit of those fighters under contract.  Brian Butler-Au and the SuckerPunch team truly represent their clients with uncommon passion and enduring commitment, constantly striving to provide them with the most career-enhancing opportunities available.”

Alliance Continues to Penetrate Major Media Markets

Besides SuckerPunch Entertainment, and CageTix, the Company’s electronic ticketing platform, Alliance MMA currently operates in 13 of the top 30 Nielsen Designated Market Areas (DMA), including each of the top five.  With the goal of unifying elite regional promotions and fostering the development of aspiring MMA champions, the Company produces professional MMA events through New Jersey-based Cage Fury Fighting Championship, Washington-based Combat Games MMA, Indiana-based Hoosier Fight Club, Tennessee-based V3Fights, Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight Series, Florida-based Fight Time Promotions, Georgia-based National Fighting Championship, Southern California-based SoCa Fights, and Nebraska-based Victory Fighting Championship.

About Alliance MMA, Inc.

Alliance MMA (NASDAQ: AMMA) is a professional mixed martial arts (MMA) company that brings together the best regional productions. Alliance MMA's mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000 fighters. Alliance MMA is also dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue for live MMA events, digital media, and Alliance MMA fighters.

MMA is the world’s fastest-growing sport with worldwide fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including boxing, wrestling, Brazilian jiu jitsu, karate, and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was formed in 2015 for the purpose of acquiring businesses that engage in the promotion of MMA events. In 2016, the company completed an initial public offering that culminated in a listing on the NASDAQ stock exchange. Alliance MMA is the only MMA promotion company that is publicly-traded.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations or future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “might,” “will,” “should,” “intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these terms or other comparable terminology. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, those discussed under the heading “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2016 filed with the Securities and Exchange Commission on April 17, 2017. Alliance MMA encourages you to review other factors that may affect its future results in its other filings with the Securities and Exchange Commission.