Alliance MMA Files Universal Shelf Registration Statement on Form S-3

Filing to Provide Additional Flexibility to Finance Future Business Opportunities

NEW YORK – Alliance MMA, Inc. ("Alliance MMA" or the "Company") (NASDAQ: AMMA), the only publicly traded professional mixed martial arts (MMA) company that unifies elite regional promotions and aspiring MMA champions, announced that on Nov. 2, 2017, it filed a “universal” shelf registration statement on Form S-3 with the United States Securities and Exchange Commission (“SEC”). The registration statement is intended to provide the Company with additional flexibility to finance future business opportunities including business acquisitions, through timely and cost-effective access to the capital markets. Under the shelf registration statement, once declared effective by the SEC, Alliance MMA may from time to time issue various types of securities, including common stock, preferred stock, warrants and other subscription rights, and units, up to an aggregate amount of $20 million.

“As we continue to execute our growth strategy and identify opportunities to build out our domestic regional MMA platform, we believe that providing continued access to affordable financing is a prudent proactive move to support our anticipated growth,” said Paul K. Danner, Chief Executive Officer of Alliance MMA. “The filing of the universal shelf registration provides the Company increased financial flexibility with efficient access to the capital markets, and the ability to provide opportunities for institutional investors to acquire Alliance MMA stock, which could be highly beneficial to the Company, and in turn to our shareholders.”

After the shelf registration statement becomes effective, Alliance MMA may offer and sell securities covered by the registration statement through one or more methods of distribution, subject to market conditions and Alliance MMA’s capital needs. The terms of any offering under the shelf registration statement will be established at the time of such offering and will be described in a prospectus supplement filed with the SEC prior to commencing the offering.

The shelf registration statement relating to these securities has been filed with the SEC, but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective.

This press release shall not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of, these securities in any jurisdiction in which an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction. Any offering of the securities covered under the shelf registration statement will be made solely by means of a base prospectus and the accompanying prospectus supplement relating to that offering. A copy of the base prospectus included in the registration statement may be obtained on the SEC’s website at www.sec.gov.

About Alliance MMA, Inc.

Alliance MMA (NASDAQ: AMMA) is a professional mixed martial arts (MMA) company that brings together the best regional productions. Alliance MMA's mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000 fighters. Alliance MMA is also dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue for live MMA events, digital media, and Alliance MMA fighters.

MMA is the world’s fastest-growing sport with worldwide fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including Boxing, Wrestling, Brazilian Jiu Jitsu, Karate, and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring businesses that engage in the promotion of mixed martial arts (MMA) events. In 2016, the company completed an initial public offering that culminated in a listing on the NASDAQ stock exchange. Alliance MMA is the only mixed martial arts promotion company that is publicly-traded.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations or future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “might,” “will,” “should,” “intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these terms or other comparable terminology. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, those discussed under the heading “Risk Factors” in our registration statement on Form S-1 (Registration No. 333-213166) declared effective by the Securities and Exchange Commission on September 2, 2016. Alliance MMA encourages you to review other factors that may affect its future results in Alliance MMA’s registration statement and in its other filings with the Securities and Exchange Commission.