Alliance MMA Prospect Featured on Seattle NBC Affiliate

Combat Games Joey “Mama’s Boy” Pierotti to Appear on New Day Northwest this Monday

NEW YORK, NY – May 15, 2017Alliance MMA, Inc. ("Alliance MMA" or the "Company") (NASDAQ: AMMA), a professional mixed martial arts (MMA) company that brings together the best regional productions building the next generation of MMA champions, announced today the upcoming appearance of newly signed Combat Games MMA (COGA) welterweight contender Joey “Mama’s Boy” Pierotti on New Day Northwest on Monday, May 15th at 11:00 am. New Day Northwest is a morning show on the Seattle-based NBC (Channel 5) news station affiliate.

“Mama’s Boy” will be accompanied by his biggest supporter, his mother Diane Mills, and the two will sit down with the “New Day Northwest” program to speak of their special bond the day after Mother’s Day, and to promote Joey’s title fight against Andy Nigretto at COGA 55 – Rumble On The Ridge on May 20th, at the Snoqualmie Casino in Snoqualmie, Wash.

To watch Joey’s television appearance in the Seattle metropolitan area, tune in to Channel 5 at 11:00 a.m. this Monday, May 15th. Those outside the region can log onto King5.com/newday and view the segment online later that afternoon.

About Alliance MMA, Inc.

Alliance MMA (NASDAQ:AMMA) is a professional mixed martial arts (MMA) company that brings together the best regional productions. Alliance MMA's mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000 fighters. Alliance MMA is also dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue for live MMA events, digital media, and Alliance MMA fighters.

MMA is the world’s fastest growing sport with worldwide fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including Boxing, Wrestling, Brazilian Jiu Jitsu, Karate and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring businesses that engage in the promotion of mixed martial arts (MMA) events. In 2016, the company completed an initial public offering that culminated in a listing on the NASDAQ stock exchange. Alliance MMA is the only mixed martial arts promotion company that is publicly-traded.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations or future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “might,” “will,” “should,” “intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these terms or other comparable terminology. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, those discussed under the heading “Risk Factors” in our registration statement on Form S-1 (Registration No. 333-213166) declared effective by the Securities and Exchange Commission on September 2, 2016. Alliance MMA encourages you to review other factors that may affect its future results in Alliance MMA’s registration statement and in its other filings with the Securities and Exchange Commission.