Alliance MMA Adds Seminole Hard Rock Hotel & Casino to 2018 Lineup

Seminole Hard Rock in Hollywood, FL to Host Multiple Events

NEW YORK — January 5, 2018Alliance MMA, Inc. ("Alliance MMA" or the "Company") (NASDAQ: AMMA), the only publicly-traded professional mixed martial arts (“MMA”) company that unifies elite regional promotions and aspiring MMA champions, announced today that the Company has agreed to work with the Seminole Hard Rock Hotel & Casino in Hollywood, FL to produce multiple Mixed Martial Arts events at the property during 2018, the first of which is scheduled for Saturday, March 17 at the resort’s Hard Rock Event Center.

“This new relationship with Seminole Hard Rock Hotel & Casino marks a significant advance in our overarching effort to procure ongoing relationships with well-respected, high-profile properties in each of the markets in which we operate,” said Paul K. Danner, Chief Executive Officer of Alliance MMA. “The iconic Hard Rock brand has a long and storied history hosting combat sports events, and we are looking forward with great anticipation to becoming a valued business partner by augmenting their casino clientele with our expanding MMA fan base.”

Adding Seminole Hard Rock Hotel & Casino to Alliance MMA’s growing portfolio of casino partners represents another milestone in achieving the Company’s stated objective of upgrading its venues to produce significantly better economics.  In certain cases, agreements with casino properties that include lodging operations provide the Company with site fees, as well as complimentary room and meal provisions for fighters and staff.  During 2018, Alliance expects to produce nearly 100 regional MMA events, including fights at the Borgata Hotel Casino & Spa in Atlantic City, NJ, as well as the Horseshoe Hammond and Blue Chip Casino Hotel and Spa, both situated near Chicago, IL.

“We truly understand the obvious value proposition for Alliance MMA in securing as many profitable casino partnerships as possible, and are fully committed to making similar announcements throughout this year as we expand into new markets, and concurrently upgrade our presence in existing markets,” said Robert Haydak, President of Alliance MMA.  “We pride ourselves on delivering a unique demographic that includes highly enthused fans who book rooms, dine & play while on the property over the course of our standard three-day program, which in addition to the night of the main event, includes an onsite weigh-in show and associated media activities.”

Alliance Continues to Penetrate Major Media Markets

Besides SuckerPunch Entertainment, the Company’s fighter management firm, and CageTix, its proprietary electronic ticketing platform, Alliance MMA currently operates in 13 of the top 30 Nielsen Designated Market Areas (DMA), including each of the top five.  With the goal of unifying elite regional promotions and fostering the development of aspiring MMA champions, the Company produces professional MMA events through New Jersey-based Cage Fury Fighting Championships, Washington-based Combat Games MMA, Indiana-based Hoosier Fight Club, Tennessee-based V3Fights, Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight Series, Florida-based Fight Time Promotions, Georgia-based National Fighting Championship, Southern California-based SoCa Fights, and Nebraska-based Victory Fighting Championship.

About Alliance MMA, Inc.

Alliance MMA (NASDAQ: AMMA) is a professional mixed martial arts (MMA) company that brings together the best regional productions. Alliance MMA's mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000 fighters. Alliance MMA is also dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue for live MMA events, digital media, and Alliance MMA fighters.

MMA is the world’s fastest-growing sport with worldwide fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including boxing, wrestling, Brazilian jiu jitsu, karate, and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was formed in 2015 for the purpose of acquiring businesses that engage in the promotion of MMA events. In 2016, the company completed an initial public offering that culminated in a listing on the NASDAQ stock exchange. Alliance MMA is the only MMA promotion company that is publicly-traded.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations or future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “might,” “will,” “should,” “intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these terms or other comparable terminology. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, those discussed under the heading “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2016 filed with the Securities and Exchange Commission on April 17, 2017. Alliance MMA encourages you to review other factors that may affect its future results in its other filings with the Securities and Exchange Commission.