Los Angeles, Atlantic City Among Year-End Alliance MMA Venues

Victory Fighting Championship to Air Live on UFC Fight Pass

NEW YORK — December 7, 2017Alliance MMA, Inc. ("Alliance MMA" or the "Company") (NASDAQ: AMMA), the only publicly-traded professional mixed martial arts (MMA) company that unifies elite regional promotions and aspiring MMA champions, announced today that it will close out 2017 with events in Los Angeles, Atlantic City, Omaha and two events in Ohio during December.

Two championship fights headline Victory Fighting Championship 59 which will take place on Saturday December 16th at the Baxter Arena in Omaha, NE.  Saturday night’s fight card features Raufeon Stots, who will defend his bantamweight title against Arnold Berdon in the Main Event, and the current Welterweight Champion Yuri Villefort, who will be defending his title against Victor Moreno.  Victory Fighting Championship 59 will be broadcast live on UFC Fight Pass, the Ultimate Fighting Championship’s over the top (OTT) digital streaming platform which reaches subscribers in more than 155 countries.  Tickets for Victory Fighting Championship 59 may be purchased at http://www.victoryfighter.com/tickets.

On the same night, Cage Fury Fighting Championships (CFFC) will be back at the Borgata Hotel Casino & Spa in Atlantic City, NJ.  The CFFC 69 show will feature a staggering 4 title fights to end the year with the flyweight, bantamweight, featherweight and light heavyweight titles all on the line. The CFFC 69 event features three current Alliance MMA Champion vs. Champion bouts. CFFC lightweight Champion Pat Sabatini defends his title against current Shogun Fights Champion Cisco Isata. In the flyweight championship match, CFFC Interim Champion Sean “Shorty Rock” Santella will face current Victory Fighting Champion Kevin Gray.  Dan Spohn, Heavyweight Champion for Iron Tiger Fight Series, will take on CFFC Light Heavyweight Champion Anton Berzin. Tickets for CFFC 69 can be purchased at https://cffc.tv/tickets/cage-fury-69. Streams for the event are available at www.cffc.tv/live

“We’ve made tremendous strides this year in terms of doubling our number of branded properties to create a national footprint, as well as building an operational infrastructure which allowed us to successfully produce 66 events across the country this year,” said Robert Haydak, President of Alliance MMA.  “As we move into 2018, the plan is to leverage our persistent presence in the top media markets by fine-tuning the manner in which our promotions perform in order to achieve superior results on an individual event basis.  We intend to specifically focus on improving revenue and profit going forward by adjusting ticket prices, securing more lucrative venue relationships, increasing attendance through enhanced social media and other marketing means, and maximizing local sponsorship proceeds through our independent sales force.”

Iron Tiger Fight Series will host back to back fights on December 9th and December 15th in Ohio as Alliance MMA continues to gain share in this expansive MMA market.  The December 9th Iron Tiger 78 event will be held at the Soccer Sports Plex in North Olmsted.  The December 15th Iron Tiger 79 show will take place in Columbus at Express Live.  Tickets for Iron Tiger 78 and 79 may be purchased here. Streams for the event can be purchased at www.irontigerfightseries.com/live

SoCa Fights led by longtime legendary promoter Roy Englebrecht kicks off December with a December 7th event, tonight, at the The Hangar on the grounds of the Orange County Fair & Event Center, capping the six-fight “Fight Club OC” 2017 season. Always an industry leader, Englebrecht sells VIP suites and season tickets for this explosive six-fight series.  Tickets for the final Fight Club OC this season may be purchased here. The event will also be streamed on Facebook ($FB) live.

“Since 1975 I have been actively involved in promoting sporting events, including executive roles with both the Los Angeles Lakers and Los Angeles Kings, and partnering with Oscar De La Hoya to create and operate Golden Boy Promotions,” said Roy Englebrecht, now General Manager of SoCa Fights, formerly known as Roy Englebrecht Promotions.  “Based on many years of industry experience, I sincerely believe that Alliance MMA is poised to become the preeminent powerhouse in the regional MMA space.  Speaking for myself, as well as the other promoters who have been invited to join Alliance MMA, there has never been a better opportunity for us to collectively capitalize on the growing interest in MMA, and create shareholder value for ourselves and our investors.”

Alliance Continues to Penetrate Major Media Markets

Besides SuckerPunch Entertainment, and CageTix, the Company’s electronic ticketing platform, Alliance MMA currently operates in 13 of the top 30 Nielsen Designated Market Areas (DMA), including each of the top five.  With the goal of unifying elite regional promotions and fostering the development of aspiring MMA champions, the Company produces professional MMA events through New Jersey-based Cage Fury Fighting Championships, Washington-based Combat Games MMA, Indiana-based Hoosier Fight Club, Tennessee-based V3Fights, Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight Series, Florida-based Fight Time Promotions, Georgia-based National Fighting Championship, Southern California-based SoCa Fights, and Nebraska-based Victory Fighting Championship.

About Alliance MMA, Inc.

Alliance MMA (NASDAQ: AMMA) is a professional mixed martial arts (MMA) company that brings together the best regional productions. Alliance MMA's mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000 fighters. Alliance MMA is also dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue for live MMA events, digital media, and Alliance MMA fighters.

MMA is the world’s fastest-growing sport with worldwide fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including boxing, wrestling, Brazilian jiu jitsu, karate, and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was formed in 2015 for the purpose of acquiring businesses that engage in the promotion of MMA events. In 2016, the company completed an initial public offering that culminated in a listing on the NASDAQ stock exchange. Alliance MMA is the only MMA promotion company that is publicly-traded.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations or future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “might,” “will,” “should,” “intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these terms or other comparable terminology. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, those discussed under the heading “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2016 filed with the Securities and Exchange Commission on April 17, 2017. Alliance MMA encourages you to review other factors that may affect its future results in its other filings with the Securities and Exchange Commission.